U SPORTS and Nike Team extend partnership for five more years

Building on an already successful partnership, U SPORTS, and Nike Team announced a five-year extension of their exclusive performance apparel partnership through national distributor T. Litzen Sports. The new agreement extends the relationship between the organizations through 2030.

Since 2019, Nike Team has been the official supplier of performance apparel for U SPORTS-branded programming, including all 23 national championships, Team Canada delegations at the FISU World University Games and other U SPORTS representative programs. Under the agreement, T.Litzen Sports continues its popular “Nike Team Champions Collection” of exclusive merchandise for all U SPORTS national championship winning teams as well as providing performance apparel to Canadian FISU Summer and Winter World University Games teams. 

T. Litzen Sports will also continue to service U SPORTS member institutions and national teams through its coast-to-coast network, providing customized apparel solutions and support for institutions aligned with the Nike brand. 

The 2025 U SPORTS season is now underway and fans can visit U SPORTS.ca for the regular season schedules, standings and statistics in addition to the U SPORTS championship calendar.

QUOTES

“This extended partnership with Nike Team highlights the incredible value and alignment between our organizations. “Nike’s global reputation and investment in sport development are instrumental in advancing university sport in Canada.” - Pierre Arsenault, U SPORTS CEO

“This partnership extension represents a shared commitment to fostering excellence, integrity, and opportunity in university athletics. Together with U SPORTS, we aim to create meaningful experiences that support student-athletes, enhance community engagement, and build a legacy of success.” Matt Litzen, Executive Vice President, Sales. T. Litzen Sports