BioSteel named Official Hydration Partner of U SPORTS

U SPORTS announced Monday, an exciting multi-year partnership with BioSteel, a Canadian leader in high-performance hydration products. As part of this partnership, BioSteel is named the “Official Hydration Partner” of U SPORTS, committed to providing U SPORTS student-athletes clean and healthy hydration. 

“We are pleased to welcome BioSteel as our Official Hydration Partner,” said Pierre Arsenault, CEO of U SPORTS.  “BioSteel’s commitment to excellence aligns seamlessly with our mission to support Canadian university athletes. Together, we’re excited to provide student-athletes with the hydration resources they need to reach new levels of success.”

This three-year agreement brings BioSteel’s trusted sports drinks and hydration products directly to U SPORTS athletes and events, enhancing their performance with premium, Canadian-made hydration.

At BioSteel, we are proud to support the next generation of Canadian athletes through our partnership with U SPORTS,” said Dan Crosby, CEO of BioSteel. “This collaboration reflects our commitment to providing clean, healthy hydration and high-quality sports nutrition to athletes at every level, empowering them to push their boundaries and perform their best. We’re excited to play a role in the journey of these talented student-athletes as they compete on both the national and international stage.

BioSteel has also been named the title sponsor for both the 2025 U SPORTS University Cup hosted by the University of Ottawa and the 2025 U SPORTS Track and Field Championships hosted by the University of Windsor. 

This partnership will see the BioSteel brand integrated throughout each championship experience, with exclusive branding, product availability, and dedicated on-site activation zones designed to engage fans and enhance athlete performance. 

BioSteel’s commitment to these premier U SPORTS events underscores their dedication to supporting Canadian university athletes at the highest level, bringing their high-quality hydration products directly to the competitive stage. 

BioSteel will also support Canadian university athletes at the upcoming FISU World Winter and Summer University Games, marking a significant commitment to university sports across Canada and on the international stage.

Through this three-year collaboration, U SPORTS and BioSteel are dedicated to advancing university sport by empowering Canada’s emerging athletic talent with the hydration they need to excel.